APA Zitierstil

Stanton, W. J., & Etzel, M. J. W. (1984). Fundamentals of marketing (7th ed.).

Chicago Zitierstil

Stanton, William J., und Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. Aukland, 1984.

MLA Zitierstil

Stanton, William J., und Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. 1984.