Stanton, W. J., & Etzel, M. J. W. (1984). Fundamentals of marketing (7th ed.).
Chicago Edition CitationStanton, William J., i Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. Aukland, 1984.
Cita MLAStanton, William J., i Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. 1984.
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