Frank, R. E., & Green, P. E. (1967). Quantitative methods in marketing. Prentice Hall.
Chicago Edition CitationFrank, Ronarld E., and Paul E. Green. Quantitative Methods in Marketing. New Jersey: Prentice Hall, 1967.
MLA Edition CitationFrank, Ronarld E., and Paul E. Green. Quantitative Methods in Marketing. Prentice Hall, 1967.
Warning: These citations may not always be 100% accurate.