Reading in marketing management

Antzeko izenburuak

• Readings in marketing management /
  nork: Boyd, Heroer W. And
  Argitaratua: (1967)
• Marketing management /
  nork: Boyd, Harper W.
  Argitaratua: (1972)
• Marketing management /
  nork: Boyd, Harper W.
  Argitaratua: (1972)
• Marketing management casebook /
  nork: Boyd, Harper W.
  Argitaratua: (1976)
• Marketing management a strategic approach with a global orientation
  nork: Boyd,Harper
  Argitaratua: (1998)