Meaning and sources of marketing theory

Documenti analoghi

• The sage handbook of marketing theory
  di: Maclaran,Pauline
  Pubblicazione: (2013)
• Foundations of marketing theory: toward a general theory of marketing /
  di: Hunt, Shelby .
  Pubblicazione: (2003)
• Marketing theory and practice
  Pubblicazione: (1995)
• Marketing theory: student text /
  Pubblicazione: (2010)
• Men, motives, and markets
  di: Alderson, Wroe; Halbert, Michael H
  Pubblicazione: (1976)