Meaning and sources of marketing theory

Míreanna Comhchosúla

• The sage handbook of marketing theory
  le: Maclaran,Pauline
  Foilsithe: (2013)
• Foundations of marketing theory: toward a general theory of marketing /
  le: Hunt, Shelby .
  Foilsithe: (2003)
• Marketing theory and practice
  Foilsithe: (1995)
• Marketing theory: student text /
  Foilsithe: (2010)
• Men, motives, and markets
  le: Alderson, Wroe; Halbert, Michael H
  Foilsithe: (1976)