Meaning and sources of marketing theory

Eitemau Tebyg

• The sage handbook of marketing theory
  gan: Maclaran,Pauline
  Cyhoeddwyd: (2013)
• Foundations of marketing theory: toward a general theory of marketing /
  gan: Hunt, Shelby .
  Cyhoeddwyd: (2003)
• Marketing theory and practice
  Cyhoeddwyd: (1995)
• Marketing theory: student text /
  Cyhoeddwyd: (2010)
• Men, motives, and markets
  gan: Alderson, Wroe; Halbert, Michael H
  Cyhoeddwyd: (1976)