Baker, M. J. (1999). The IEBM encyclopaedia of marketing. International Thomson Business Press.
Chicago Edition CitationBaker, Michael J. The IEBM Encyclopaedia of Marketing. London: International Thomson Business Press, 1999.
MLA Edition CitationBaker, Michael J. The IEBM Encyclopaedia of Marketing. International Thomson Business Press, 1999.
Warning: These citations may not always be 100% accurate.