APA Edition Citation

Bliss, P. (1964). Marketing and the behavioural science: Selected Readings. Allyn and Bacon Inc.

Chicago Edition Citation

Bliss, Perry. Marketing and the Behavioural Science: Selected Readings. Boston: Allyn and Bacon Inc, 1964.

MLA Edition Citation

Bliss, Perry. Marketing and the Behavioural Science: Selected Readings. Allyn and Bacon Inc, 1964.

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