Development of marketing theory

Antzeko izenburuak

• The sage handbook of marketing theory
  nork: Maclaran,Pauline
  Argitaratua: (2013)
• Foundations of marketing theory: toward a general theory of marketing /
  nork: Hunt, Shelby .
  Argitaratua: (2003)
• Meaning and sources of marketing theory
  nork: Halbert, Michael
  Argitaratua: (1965)
• Marketing theory and practice
  Argitaratua: (1995)
• Marketing theory: student text /
  Argitaratua: (2010)