Howard, J. . A. (1963). Marketing, executive and buyer behaviour. Colombia University press.
Chicago ZitierstilHoward, John A. Marketing, Executive and Buyer Behaviour. New York: Colombia University press, 1963.
MLA ZitierstilHoward, John A. Marketing, Executive and Buyer Behaviour. Colombia University press, 1963.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.