APA Edition Citation

Burns, . A. C., & Bush, R. F. (1998). Marketing research (2nd ed.). Prentice-Hall of India.

Chicago Edition Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. London: Prentice-Hall of India, 1998.

MLA Edition Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. Prentice-Hall of India, 1998.