APA Edition Citation

Cheskin, L. (1961). Basis for marketing decision: Through controlled motivation reserach. Liveright publishing.

Chicago Edition Citation

Cheskin, Louis. Basis for Marketing Decision: Through Controlled Motivation Reserach. New York: Liveright publishing, 1961.

MLA Edition Citation

Cheskin, Louis. Basis for Marketing Decision: Through Controlled Motivation Reserach. Liveright publishing, 1961.

Warning: These citations may not always be 100% accurate.