Cheskin, L. (1961). Basis for marketing decisions: Through controlled motivation research. Business publications Ltd.
Citação norma ChicagoCheskin, Louis. Basis for Marketing Decisions: Through Controlled Motivation Research. London: Business publications Ltd, 1961.
Citação norma MLACheskin, Louis. Basis for Marketing Decisions: Through Controlled Motivation Research. Business publications Ltd, 1961.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.