APA Edition Citation

Cheskin, L. (1961). Basis for marketing decisions: Through controlled motivation research. Business publications Ltd.

Chicago Edition Citation

Cheskin, Louis. Basis for Marketing Decisions: Through Controlled Motivation Research. London: Business publications Ltd, 1961.

MLA Edition Citation

Cheskin, Louis. Basis for Marketing Decisions: Through Controlled Motivation Research. Business publications Ltd, 1961.

Warning: These citations may not always be 100% accurate.