APA Edition Citation

Buskirk, R. H. (1961). Principles of marketing: The management view. Winston.

Chicago Edition Citation

Buskirk, Richard H. Principles of Marketing: The Management View. New York: Winston, 1961.

MLA Edition Citation

Buskirk, Richard H. Principles of Marketing: The Management View. Winston, 1961.

Warning: These citations may not always be 100% accurate.