APA Edition Citation

Bose, B. S. (1998). Handbook of Marketing Management. Himalaya.

Chicago Edition Citation

Bose, Biplab S. Handbook of Marketing Management. Mumbai: Himalaya, 1998.

MLA Edition Citation

Bose, Biplab S. Handbook of Marketing Management. Himalaya, 1998.

Warning: These citations may not always be 100% accurate.