Jefkins, F. (1983). Dictionary of marketing advertising and public relations (2nd ed.). International text book.
Citação norma ChicagoJefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. London: International text book, 1983.
Citação norma MLAJefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. International text book, 1983.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.