Jefkins, F. (1983). Dictionary of marketing advertising and public relations (2nd ed.). International text book.
Παραπομπή Chicago StyleJefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. London: International text book, 1983.
Παραπομπή MLAJefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. International text book, 1983.
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