Cita APA

Jefkins, F. (1983). Dictionary of marketing advertising and public relations (2nd ed.). International text book.

Chicago Edition Citation

Jefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. London: International text book, 1983.

Cita MLA

Jefkins, Frank. Dictionary of Marketing Advertising and Public Relations. 2nd ed. International text book, 1983.