APA Edition Citation

Kollat, D. T., Blackwell, R. D., & Engel, J. F. (1970). Research in consumer behaviour. Holt, Rinehart and winston.

Chicago Edition Citation

Kollat, David T., Roger D. Blackwell, and James F. Engel. Research in Consumer Behaviour. New York: Holt, Rinehart and winston, 1970.

MLA Edition Citation

Kollat, David T., et al. Research in Consumer Behaviour. Holt, Rinehart and winston, 1970.