APA Edition Citation

Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior /4e (4th ed.).

Chicago Edition Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior /4e. 4th ed. 1991.

MLA Edition Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior /4e. 4th ed. 1991.

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