Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior /4e (4th ed.).
Chicago Edition CitationSchiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior /4e. 4th ed. 1991.
Cita MLASchiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior /4e. 4th ed. 1991.
Atenció: Aquestes cites poden no estar 100% correctes.