Howard, J. . A. (1977). Consumer behaviour: Application of theory (Mc graw hill series in management.). McGraw Hill.
Chicago ZitierstilHoward, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. New York: McGraw Hill, 1977.
MLA ZitierstilHoward, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. McGraw Hill, 1977.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.