APA Edition Citation

Howard, J. . A. (1977). Consumer behaviour: Application of theory (Mc graw hill series in management.). McGraw Hill.

Chicago Edition Citation

Howard, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. New York: McGraw Hill, 1977.

MLA Edition Citation

Howard, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. McGraw Hill, 1977.