Howard, J. . A. (1977). Consumer behaviour: Application of theory (Mc graw hill series in management.). McGraw Hill.
Chicago Edition CitationHoward, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. New York: McGraw Hill, 1977.
MLA Edition CitationHoward, John A. Consumer Behaviour: Application of Theory. Mc graw hill series in management. McGraw Hill, 1977.
Warning: These citations may not always be 100% accurate.