Sheth, J. N. (1974). Models of buyer behaviour: Conceptual, quantitative and empirical. Harper & Row.
Chicago Edition CitationSheth, Jagadish N. Models of Buyer Behaviour: Conceptual, Quantitative and Empirical. New York: Harper & Row, 1974.
Deismireacht MLASheth, Jagadish N. Models of Buyer Behaviour: Conceptual, Quantitative and Empirical. Harper & Row, 1974.
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