APA citiranje

West, D., Ford, J., & Ibrahim, E. (2006). Strategic marketing: : creating competitive advantage. Oxford University Press.

Chicago Edition Citation

West, Douglas, John Ford, and Essam Ibrahim. Strategic Marketing: : Creating Competitive Advantage. New Delhi: Oxford University Press, 2006.

MLA citiranje

West, Douglas, et al. Strategic Marketing: : Creating Competitive Advantage. Oxford University Press, 2006.