West, D., Ford, J., & Ibrahim, E. (2006). Strategic marketing: : creating competitive advantage. Oxford University Press.
Παραπομπή Chicago StyleWest, Douglas, John Ford, και Essam Ibrahim. Strategic Marketing: : Creating Competitive Advantage. New Delhi: Oxford University Press, 2006.
Παραπομπή MLAWest, Douglas, et al. Strategic Marketing: : Creating Competitive Advantage. Oxford University Press, 2006.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.