Kotler, P. (1983). Marketing management: Analysis, planning and control. Prentice-Hall of India.
Style de citation ChicagoKotler, Philip. Marketing Management: Analysis, Planning and Control. New Delhi: Prentice-Hall of India, 1983.
Style de citation MLAKotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India, 1983.
Attention : ces citations peuvent ne pas être correctes à 100%.