Kotler, P. (1983). Marketing management: Analysis, planning and control. Prentice-Hall of India.
Παραπομπή Chicago StyleKotler, Philip. Marketing Management: Analysis, Planning and Control. New Delhi: Prentice-Hall of India, 1983.
Παραπομπή MLAKotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India, 1983.
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