Kotler, P. (1983). Marketing management: Analysis, planning and control. Prentice-Hall of India.
Chicago ZitierstilKotler, Philip. Marketing Management: Analysis, Planning and Control. New Delhi: Prentice-Hall of India, 1983.
MLA ZitierstilKotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India, 1983.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.