Cita APA

Kotler, P. (1983). Marketing management: Analysis, planning and control. Prentice-Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control. New Delhi: Prentice-Hall of India, 1983.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall of India, 1983.