APA Edition Citation

Aaker, D. A., & Myers, J. G. (1977). Advertising management. Prentice hall.

Chicago Edition Citation

Aaker, David A., and John G. Myers. Advertising Management. New delhi: Prentice hall, 1977.

MLA Edition Citation

Aaker, David A., and John G. Myers. Advertising Management. Prentice hall, 1977.