APA Edition Citation

Mehta, S. C. (1972). Indian consumers: Studies and cases for marketing decisions. Tata McGraw hill.

Chicago Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. New delhi: Tata McGraw hill, 1972.

MLA Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata McGraw hill, 1972.

Warning: These citations may not always be 100% accurate.