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Promotion management and marketing communications

Bibliografiska uppgifter
Huvudupphovsman:	Shimp, Terence A.
Övriga upphovsmän:	De Lozier, M. Wyne
Materialtyp:	Printed Book
Språk:	English
Publicerad:	New York Dryden 1986
Ämnen:	Communication-marketing > Sales promotion & marketing communications

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