APA-referens

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.

Chicago-stil citat

Shimp, Terence A., och M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.

MLA-referens

Shimp, Terence A., och M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.