Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.
シカゴスタイル引用形Shimp, Terence A., , M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.
MLA引用形式Shimp, Terence A., , M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.
警告: この引用は必ずしも正確ではありません.