APA način citiranja

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.

Čikaški stil citiranja

Shimp, Terence A., i M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.

MLA način citiranja

Shimp, Terence A., i M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.