एपीए उद्धरण

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.

शिकागो स्टाइल उद्धरण

Shimp, Terence A., और M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.

एमएलए उद्धरण

Shimp, Terence A., और M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.