Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.
Chicago Edition CitationShimp, Terence A., and M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.
Deismireacht MLAShimp, Terence A., and M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.
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