Cita APA

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.

Citación estilo Chicago

Shimp, Terence A., y M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.

Cita MLA

Shimp, Terence A., y M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.