APA Edition Citation

Shimp, T. A., & De Lozier, M. W. (1986). Promotion management and marketing communications. Dryden.

Chicago Edition Citation

Shimp, Terence A., and M. Wyne De Lozier. Promotion Management and Marketing Communications. New York: Dryden, 1986.

MLA Edition Citation

Shimp, Terence A., and M. Wyne De Lozier. Promotion Management and Marketing Communications. Dryden, 1986.