Quelch, J. A., & ...[et al.]. (1996). Cases in marketing management and strategy. Simon and Schuster.
Chicago Edition CitationQuelch, John A., and ...[et al.]. Cases in Marketing Management and Strategy. Singapore: Simon and Schuster, 1996.
MLA Edition CitationQuelch, John A., and ...[et al.]. Cases in Marketing Management and Strategy. Simon and Schuster, 1996.
Warning: These citations may not always be 100% accurate.