Keegan, W. J. (1995). Global marketing management/5th ed (5th ed.). Prentice-Hall of India.
Chicago Stili AlıntıKeegan, Warren J. Global Marketing Management/5th Ed. 5th ed. New Delhi: Prentice-Hall of India, 1995.
MLA AlıntıKeegan, Warren J. Global Marketing Management/5th Ed. 5th ed. Prentice-Hall of India, 1995.
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