Style de citation APA

Keegan, W. J. (1995). Global marketing management/5th ed (5th ed.). Prentice-Hall of India.

Style de citation Chicago

Keegan, Warren J. Global Marketing Management/5th Ed. 5th ed. New Delhi: Prentice-Hall of India, 1995.

Style de citation MLA

Keegan, Warren J. Global Marketing Management/5th Ed. 5th ed. Prentice-Hall of India, 1995.

Attention : ces citations peuvent ne pas être correctes à 100%.