Cita APA

Keegan, W. J. (1995). Global marketing management/5th ed (5th ed.). Prentice-Hall of India.

Citación estilo Chicago

Keegan, Warren J. Global Marketing Management/5th Ed. 5th ed. New Delhi: Prentice-Hall of India, 1995.

Cita MLA

Keegan, Warren J. Global Marketing Management/5th Ed. 5th ed. Prentice-Hall of India, 1995.