APA Edition Citation

Lamb Jr., C. . W., & Armstrong, G. (1992). Principles of marketing. South Western.

Chicago Edition Citation

Lamb Jr., Charles W., and Gary Armstrong. Principles of Marketing. Ohio: South Western, 1992.

MLA Edition Citation

Lamb Jr., Charles W., and Gary Armstrong. Principles of Marketing. South Western, 1992.

Warning: These citations may not always be 100% accurate.