APA Zitierstil

Kotler, P., & Armstrong, G. (1984). Principles of marketing/2nd ed (2nd ed.). Prentice-Hall of India.

Chicago Zitierstil

Kotler, Philip, und Gary Armstrong. Principles of Marketing/2nd Ed. 2nd ed. New Delhi: Prentice-Hall of India, 1984.

MLA Zitierstil

Kotler, Philip, und Gary Armstrong. Principles of Marketing/2nd Ed. 2nd ed. Prentice-Hall of India, 1984.