APA Edition Citation

Rachman, D. J., & Romano, E. K. (1980). Modern marketing. Dryden.

Chicago Edition Citation

Rachman, David J., and Elaine Kotary Romano. Modern Marketing. Illinois: Dryden, 1980.

MLA Edition Citation

Rachman, David J., and Elaine Kotary Romano. Modern Marketing. Dryden, 1980.

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